Business leaders and entrepreneurs are considered to be the drivers of fame and success for a company. They steer the organization to development and growth keeping in mind the welfare of its employees too. One company in the USA that began small is the Estee Lauder Company. This Company is considered to be a benchmark company across the world today for its high quality products and brands. Thanks to the William Lauder affair with the company, it grew to become a world leader in the USA and in over 150 nations.
The Estee Lauder Company started in 1946 by William’s grandmother, Mrs Estee Lauder. She sold four products but they became so popular that in a span of two years, she had her own departmental store in New York. Mrs Estee Lauder was a woman of intelligence and good business acumen. Her products invoked trust and quality. She became one of the leading women entrepreneurs in the USA.
William Lauder formulated and implemented innovative marketing strategies when he took control of the company’s retail and distribution channels such as the concept of a store within a store. This became so popular that many companies across the world implemented it for their businesses too. Here, customers were able to find all the product brands they wanted from one store. Today, the Estee Lauder Company has 25 brands and all of them are international best sellers thanks to William Lauder and this unique concept.
Other innovative marketing concepts and techniques changed the cosmetic industry in many ways and were appreciated by the international audience. William Lauder was a good market analyst and this is why most of his strategies did remarkably well in the country and abroad.
When he took over the retail and distribution channels of the Company, he effectively streamlined them for better productivity and function. He increased the distribution channels of the company and this enhanced the international presence of its products.
William Lauder inherited these amazing skills from his grandmother too. The William Lauder affair with the Estee Lauder Company started in 1986 and since then there has been no looking back. In the beauty and cosmetic industry in the world, William Lauder is considered to be one of the best entrepreneurs the world has seen. He is a role model and an excellent leader in motivation, inspiration, hard work and action. No wonder he is revered and respected by all today!